SAP Marketing Cloud
Identify and deliver personalized experiences at scale
Successfully Market SAP Marketing Cloud Solutions to Your Customers
Drive personalized relevant in-the-moment experiences across channels throughout the customer journey increasing customer conversions, business growth, and brand advocacy. The SAP Customer Experience Solutions bring together customer data, experiential and operational data, and the power of intelligent technologies across sales, marketing, commerce, and service to deliver engaging and trusted experiences in the moments that matter most to your customers
BIG DATA DONE BETTER
Dynamic Customer Profiling & Segmentation
how to unify all customer data attributes into complete, consent-driven profiles that can be orchestrated across your marketecture ecosystem to power trusted, personalized journeys.
Campaigns and Journey Orchestration
Deliver the right message to the right person at the right time, with best-in-class audience segmentation that enables individualized cross-channel campaign strategies
Commerce Marketing
Deliver seamless digital experience across marketing and commerce engagements. With a shared unified customer view, you can deliver consistent and timely product recommendations through the buying journey
Lead- and Account-Based Marketing
deliver key account insights directly to sales, enabling them to administrate less and sell more, and innovate and execute ABM programs that open doors and close deals.
Marketing Planning and Performance
coordinate marketing plans, campaigns, budgets, and performance from a central source of truth to make smart, data-driven decisions and ensure campaigns are executed on time.
Marketing Analytics
how machine learning can scale your marketing to drive better personalization, and how data visualization, executivelevel reporting, and SAP Analytics Cloud integration help optimize everything from audience discovery to campaign performance.
SAP Marketing Cloud solutions can help you drive growth and revenue by offering key features that aren’t available in traditional CRM software
Features of SAP Marketing Cloud
Dynamic Customer Profiling
Marketing Planning & Performance
Audiences, Campaigns, Journeys
Lead and Account-Based Marketing
Put your customer experience project on the path to success from day one.
SAP Customer Experience Services
Expert guidance and advice
Rely on experts when creating your own connected customer experience. Reduce time-to-value, transform your front office, and derive maximum value from our solutions – with SAP Customer Experience Services.
CX Works
Access a complete source of field-tested, SAP-verified expertise and carefully curated content with all the information you need to succeed with SAP Customer Experience solutions.
The customers you need to drive growth are getting harder to find, capture and keep.
An Overview of SAP Marketing Cloud
The customers you need to drive growth are getting harder to find, capture and keep. They’re also getting more finicky and demanding every day. That’s why business has never needed marketing more than it does now. It’s time for marketing to take the reins on revenue. It’s time to shift perspectives from “marketing as sales support” to “marketing as sales source.” It’s time to become the reliable, dependable, can’t-do-without-it revenue generator you know your team can be. SAP Marketing Cloud gives you the power to do it.
As you start your journey VISIRI
Select the Right Implementation Partner
Choosing the right implementation partner is crucial to your project success.
The VISIR will play a role in helping to build, implement, extend, customize,
and enrich our technology platform and software to deliver innovative and
tailored solutions that meet your exact needs.
Choose SAP - Cloud Professional Services as your implementation partner.
Simplify and accelerate your journey to the cloud with expert guidance from
SAP. Our cloud services support the entire adoption lifecycle – from cloud
design and strategy to deployment and operations.
