Retail

Streamline fashion operations and boost revenue and margins – while exceeding customer expectations

Explore SAP for Life Sciences

Core Industry Priorities

Omnichannel Marketing

Gain customer trust and get to know them, deliver personalized customer experiences to grow not only relationships but also your bottom line .

Empower marketers to identify and capture customer data with consent, to build a single view of customer profile, gain deeper insights with machine learning to deliver individualized experiences that customers expect. Optimize marketing strategies with a centralized view of all marketing performance, test and simulate strategies and make real-time adjustments that maximizes the marketing ROI .

Customer-Centric Merchandising

Improve customer loyalty and increase conversion rates.

SAP solutions enable customer-centric retailers to bring marketing and merchandising together to overcome business process and data silos and create a unified view of customer demand that the entire organization then serves. With SAP solutions, retailers can analyze, plan, and optimize merchandise, assortments, campaigns, prices, and promotions all driven by customer insight.

Procurement Excellence

Manage and operate global business networks

Efficiently source, buy, or produce products by collaborating with a global network of business partners.

Digital Supply Chain

Reap the benefits of improved planning, optimized inventory, and accurate order allocation.

With improved visibility into channel demand, a customer-driven supply chain can synchronize supply with your extended business network. Simultaneously, it must integrate and automate logistics and fulfillment across stores, customers, distribution centers, andwarehouses – meeting demand where it actually occurs.• Immediate inventory visibility across all channels (wholesale, retail, franchisee, and digital)• Integrated systems that provide optimal cross-channel allocation methods from planning through execution, helping to ensure superior customer service and higher profitability• Segmentation and common inventory to optimize inventory allocation to demand changes• Full traceability of historical demand to improve future planning

Omnichannel Customer Experience

Brand owners have the opportunity to serve and sell to customers by using different channels such as wholesale, retail, and digital.

Customers expect a consistent sales experience, regardless of how they engage with a brand. To serve the various sales channels, brand owners must understand their customers’ needs, anticipate their demands, and offer consistent, omnichannel interactions.• Manage your wholesale customer and key accounts• Assign inventory to the right customer demand by providing product availability information and rules-based order allocation and inventory segmentation• Effectively develop price strategies based on seasonality, size, color, customer, price groups, and other characteristics• Use seasonal processing to maximize control and fine-tune seasonal delivery periods• Improve customer service with value-added services such as ticketing, labeling, and special handling• Manage your own retail channels, from stores, e-commerce, and B2C to franchisee

Human Resources

Inspire your total workforce with engaging experiences designed to improve people performance and business results

Motivate your total workforce by putting people at the center of your transformation to an intelligent enterprise. Enhance agility, keep employees fully engaged, and transform your workforce for the future while inspiring people to deliver on your organization’s purpose and performance

Finance

Stellar financial performance

Enable a comprehensive, real-time view of enterprise performance – both operational and financial - while mitigating risk and managing compliance.